The Oscars hailed as the pinnacle of recognition in the film industry, have long been a subject of debate. While they symbolize achievement and excellence in filmmaking, questions about their fairness and objectivity have persisted. In this article, we delve into the various controversies surrounding the Oscars, shedding light on the nomination process, campaigning strategies, associated costs, consequences, and the latest guidelines introduced in 2024.

What is the Selection Process for Oscars Nominations?

The process of Oscar nominations begins with films meeting specific criteria such as length, language, release date, and distribution. However, the final nominations and winners are decided by the members of the Academy of Motion Picture Arts and Sciences. This body comprises nearly 10,000 members from diverse branches of the film industry. However, research reveals a lack of diversity within the Academy, with a majority being white and male. This demographic composition can influence the types of films and creators that receive nominations and awards.

What are the strategies of Oscar campaigns?

Oscar campaigns are elaborate and meticulously planned endeavours aimed at garnering the attention and favor of Academy members. These campaigns involve a range of activities such as screenings, meetings with creators and actors, advertising, lobbying, and even hiring private detectives. Professional companies and consultants, known as Oscar kings, orchestrate these campaigns, utilizing various tactics to sway the votes in favor of their films.

What are the costs of Oscar campaigns?

Oscar campaigns are not just time-consuming but also come with a hefty price tag. The average campaign budget is estimated to be around $10 million, with some campaigns costing as much as $25 million. These expenses cover a multitude of activities, including promotional materials, events, advertisements, and incentives for voters. The substantial costs associated with Oscar campaigns highlight the intense competition and high stakes involved in securing nominations and awards.

Oscar Controversies

While winning an Oscar elevates a film’s prestige and popularity, controversies surrounding the awards persist. Critics argue that the Oscars often favor certain genres, overlook independent and low-budget films, and lack diversity in nominations and wins. The perception of bias and corruption stems from the influence of lobbying, personal connections, and industry pressures. Moreover, controversies arise from questionable choices in nominations and wins, raising doubts about the awards’ integrity.

Oscar 2024 Nominations

New Guidelines: Examining the Oscars’ Evolving Criteria

The Oscars, long considered the pinnacle of recognition in the film industry, have undergone significant changes in recent years. One of the most notable shifts comes in the form of new guidelines introduced by the Academy of Motion Picture Arts and Sciences for the Best Picture category. These guidelines mark a departure from traditional criteria and signal a bold step towards greater diversity and inclusivity within the prestigious awards.

The Impact of 2024’s Controversial Best Picture Guidelines

In response to criticisms regarding diversity and representation, the Academy introduced new guidelines for Best Picture nominations in 2024. These guidelines mandate representation and inclusivity standards, aiming to increase diversity across various aspects of filmmaking. From casting to production teams, the guidelines prioritize inclusion of underrepresented groups, challenging traditional norms within the industry. However, these guidelines have sparked debates about their effectiveness and implications for creative freedom.


The Oscars, revered as the pinnacle of cinematic achievement, face scrutiny and skepticism regarding their fairness and transparency. While the nomination and voting processes aim to recognize excellence in filmmaking, they are susceptible to biases, lobbying, and industry pressures. The exorbitant costs of Oscar campaigns underscore the commercial nature of the awards, overshadowing artistic merit at times. Controversies surrounding nominations, wins, and the lack of diversity highlight the need for continuous evaluation and reform within the Academy. As the film industry evolves, the Oscars must adapt to reflect the diverse voices and stories of contemporary cinema.