The Love Island finale attracts the highest audience since 2019, as season eight breaks the ITV Hub record with 3.4 Million viewers.
The 90-minute extended finale drew 3 million viewers, with fan favorites Davide Sanclimenti and Ekin-Su Cülcüloğlu proclaimed champions. The series averaged 2.7 million viewers each episode throughout its eight-week run, a three-year high. ITV also said that views to VoD service ITV Hub, which will be replaced by ITVX soon, reached a new high of 250 million for the whole eighth season.
After a fan poll, Cülcülolu, actor, and business owner Sanclimenti succeeded. Their complicated on-again, off-again romance stole spectators’ hearts as the couple got closer over the course of eight weeks in the Majorcan villa. They will divide the £50,000 ($61,000) prize money, but the publicity provided by the event will be equally valuable. Cülcülolu had 1.2 million Instagram followers the morning after the final, while Sanclimenti had one million.
Gemma Owen, daughter of former England player Michael Owen, and Luca Bish came in second and third, respectively.
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Love Island season eight was a smash success for ITV, with five million people turning in for the first episode. But, the show has been marred by criticism, with thousands of followers filing complaints with the United Kingdom’s media authority, Ofcom, about alleged bullying and sexist actions by some of the male participants.
ITV have used finale to reveal that it has commissioned a new season of Big Brother, four years after Paramount-owned Channel 5 discontinued it. There will also be two seasons of Love Island next year, one in the winter and one in the summer, making it a big year for reality TV on the commercial broadcaster as it tries to make ITVX a hit.
