It was a night that’ll live long in the memory of BTS fans as well as the group itself. On a night where the group faced competition across several categories at the Billboard Music Awards, BTS managed to nab not two, not three, but four major awards in the Top Social Artist, Top Song Sales Artists, Top Duo/Group the Top Selling Song categories.
At the same time, the group debuted its new single, Butter, on the show and has since then set a new YouTube record with 180 million views in just three days. It set another record as the same video had 3.9 million concurrent plays on YouTube, making it one of the most-streamed songs on the platform in 2021. It’s worth mentioning that in August 2020, the group’s single Dynamite had 3 million concurrent streams, meaning the group holds both the 1st and 2nd spot for that record on YouTube.
Four seems to be BTS’ lucky number these days as it managed to set four distinct music streaming records the same night it won four awards at the Billboard Music Awards. These included the biggest 24-hour debut on YouTube, biggest music video premiere on YouTube, biggest debut on Spotify global with more than 12 million streams, and the largest single-day streams on Spotify history with 21 million streams.
Considering how the group only puts out a single on a yearly basis, these streaming records and awards galore at the Billboard Music Awards indicate that the sky seems to be the limit for the group.